M&A

 «Softline Group has a large scale and access to significant financial resources, which allows it to support the development of its member companies. In addition to organic growth objectives, SL Soft has accelerated its development pace through mergers and acquisitions (M&A). The acquisition of mature products and teams with high potential that are interesting to us helps expand the functionality of our own product line.

As part of a leading player in the market, we are integrated into its extensive business ecosystem, which has taken significant time and resources to create. The resources and wide range of high-quality services of Softline Group contribute to the formation of comprehensive offers for SL Soft products.

The merger with Softline will allow us to strengthen our position and reach a new level, receiving the status of a fully Russian company. In turn, this will open up the opportunity for us to participate in tenders in the telecom sector and apply for inclusion in the register Monpromtorg.

The plans are to expand the product line by adding new competencies, including in the area of artificial intelligence, which requires the use of complex software.

In 2023, we created an educational ecosystem based on the Training Center and IT Academy, which Softline Group acquired in 2022. The merger of businesses gave a new impetus to growth. We developed a development strategy, strengthened cooperation with partners and group companies. Our customers gained access to the Softline portfolio of products and services through a single entry point.

“The merger with Softline Group of Companies united several good companies into a single mechanism. Softline's management development model allows us to integrate new approaches and practices, advanced tools into existing structures. Thanks to this, we have created a company that is capable of a full cycle of custom development. With the support of Softline Group of Companies, we have expanded our project portfolio by almost 50% and jointly manage about 20% of large business customers. This has allowed Devlonika to secure its title as a leader in domestic development.

Softline creates a unique corporate culture within the Group of Companies. It is important for modern IT specialists to feel part of a significant organization and work on projects that benefit society and the country. Career development within an IT alliance such as Softline is much more reliable than in a single company. The reputation of Softline Group of Companies as a recognized leader in the IT market helps “Developonic” attracts the best industry specialists to the team.”

“The combination of the competencies of the Softline and “Habeko-Partner” teams guarantees high quality of work and its rapid implementation. For example, synergy with Softline allowed us to reduce the payback period of the project to create a network of modular data centers in the Far East from 10 to 5-7 years.”

Joining the Softline Group also had a positive impact on financial performance. “Habeko-Partner” increased the volume of financial flows and the number of concluded and implemented contracts. With the support of the Group, we plan to continue to implement the boldest ideas and expand the portfolio of iconic objects.”

“Cooperation with the Softline Group, one of the leading companies in the market, has opened up new horizons for the development of our business, strengthening industry competencies and expansion of the product range. Now we can provide government and commercial structures with comprehensive solutions for digitalization.

Our clients have felt the benefits of this partnership, having gained access to the entire set of modern tools and technologies. An important component of strategic cooperation with Softline Group was the increase in financial stability necessary for the implementation of various investment projects."

«Over the past two years, we have seen an interesting picture on the Russian IT market: entire teams of highly qualified specialists from international projects that left the country have gone to work for Russian players. Now this stage is almost over, but thanks to it, many local development companies have significantly increased their expertise in a short period of time and replenished their product divisions with valuable personnel.

However, someone has to create and integrate all these new products. After the explosive, but short-term appearance of highly qualified candidates on the market described above, the market has returned to its traditional deficit in many areas. What to do now? You can increase your staff organically, recruiting and training internally, but this is a long and painstaking process. If a company is developing a new direction in a short time, a more logical step is to purchase and integrate an existing, ready-made asset - a developer with a promising product".

«Innovation plays a key role in Bell Integrator's development strategy. The merger with Softline opened up access to new technologies and resources that allow the company to develop and implement advanced solutions for its clients. For example, solutions aimed at financial companies, brokers, leasing and logistics companies include the creation of specialized platforms, automation of operations and the transfer of existing systems to Russian platforms.

In addition, Bell Integrator is actively developing projects to automate end-to-end processes, create personal accounts for clients, develop trading terminals and logistics systems, comprehensive software testing, as well as import substitution projects. These initiatives are aimed at optimizing business processes and increasing the competitiveness of clients, which strengthens the company's position as a leader in its industry».

«Partnership with Softline Group as the strongest player in the IT market has become a powerful catalyst for development. We have integrated into the sales ecosystem and gained access to the group's extensive client base. This has allowed us to implement a number of large projects that were previously inaccessible.

In addition, combining our expertise in the field of payment solutions with Softline Group's many years of experience in implementing large-scale IT projects has created a unique synergy of competencies and resources. Now we can offer the market comprehensive solutions that cover the entire range of customer needs - from equipment supply to the implementation of complex payment systems and their subsequent support».